Deepfakes, synthetic identities and the new era of professional misrepresentation
Law firms do not sell products. They sell judgment, discretion, and trust. That trust is now being actively tested by AI-enabled deception — at scale, and at the onboarding stage, precisely when verification decisions are made.
Artificial intelligence is no longer a future risk. It is already being used to manufacture identities: deepfake video interviews, synthetic executive profiles built from fabricated credentials, digital histories engineered to pass surface-level scrutiny. AI is not merely generating misleading content. It is generating entire people.






